The World Company brands were diverse in subject matter but had one fundamental reality in common - all were advertising-sustained and required a steady stream of compelling sales pieces to assist sales reps in communicating rates, deadlines and benefits. These varied in format from glossy brochures to email-friendly pdfs. A small sampling of these pieces follows. Excerpts from the World Company style guide are included as well. There was no formal style guide or art repository when I started at the World Company and creating official guidelines across all the brands was a significant goal and accomplishment in my years with the company.
Client: The World Company
Project: Sales Materials for World Company Brands
Format: Print + Digital
Tools: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Responsibilities: Art direction, graphic design, copy writing
Project: Sales Materials for World Company Brands
Format: Print + Digital
Tools: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Responsibilities: Art direction, graphic design, copy writing
